Effective 28 September 2026 · SWU ("SWU", "we", "us")
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
| Data | Why we hold it |
|---|---|
| Mobile phone number | It is your account. We send a one-time code to it to prove the number is yours. |
| First name, date of birth, city | To build your profile and to enforce our 18+ requirement. |
| Profile details you choose to add, such as height, job, school or religion | To show on your profile and to filter who you are shown. Every one of these is optional. |
| Photos you upload | To show on your profile. |
| Approximate location | To show you people within your chosen distance. Stored as a coarse coordinate, never as an address. |
| Your gender, and who you want to meet | To decide who you are shown to and who is shown to you. Together these can reveal your sexual orientation. We use them only for matching and never share them with anyone for any other purpose. |
| Your written answers to profile prompts | To show on your profile. |
| Voice recordings: voice notes you send your match, and spoken answers on your profile | To deliver them and play them back. The microphone is used only while you hold the record button, and nothing is recorded otherwise. |
| Likes you send, and any comment you add to one | To show them to the person you liked. |
| Messages you send your match | To deliver them, and to investigate reports of abuse. |
| Reports and blocks you make | To keep people apart and to investigate abuse. |
| App activity, such as signing in, finishing signup, liking or committing | To understand where the app works and where people give up. Kept by us, not shared with advertisers, and not used to track you across other apps. |
| Device push token | To send you notifications, if you allow them. |
We use SMS for one purpose: sending a one-time verification code when you sign in. We do not send marketing or promotional text messages, and there is no way to opt in to receiving any. Full details are on our SMS terms page.
Your phone number and your consent to receive that code are never sold, rented, or shared for anyone else's marketing. They are shared only with the telecommunications provider that delivers the message on our behalf, and only to deliver it.
We do not sell your personal information. We share it only with the service providers that make the app work, and only to the extent each one needs:
We also disclose information where the law requires it, or where it is necessary to investigate a safety report.
Your phone number is never shown to another user. Your profile, meaning name, age, photos, prompts, and whichever optional details you chose to make visible, is shown to people whose preferences you match and who match yours. Your exact location is never shown; other people see only an approximate distance.
We keep your profile while your account exists. When you delete your account in the app, your sign-in, phone number, profile, photos, voice recordings, likes, and messages are deleted straight away. Any copy in a backup is gone within 30 days. The only exceptions are records we must keep to comply with the law or to enforce a safety ban. App activity stays in our totals with nothing attached that identifies you.
STOP. You will not be
able to sign in afterwards, because the code is how signing in works.SWU is for adults. You must be 18 or older to create an account, and we check the date of birth you give us against that. We do not knowingly collect information from anyone under 18; if we learn we have, we delete it.
Data is encrypted in transit and at rest. Access to your data is restricted at the database level, so one account cannot read another's messages or profile fields. No system is perfect, and we will tell you promptly if a breach affects you.
If we change this policy we will update the date at the top, and we will notify you in the app before any change that materially affects you takes effect.
Questions, data requests, or complaints: support@swudating.com.